Sotherm — Shaping product consistency through 3D visualization
Catalogue Design
3D product visuals for a consistent brand presentation
Sotherm is a supplier for the beauty industry, offering cosmetic, aesthetic, hair, nail and disposable products for salons and operators. The brand needed a catalogue capable of presenting this range with clarity, consistency and strength.
The project involved the redesign of the previous catalogue, replacing an outdated visual approach with a structured, professional and concrete layout system. The new design improved readability, organized product information more efficiently and gave every section a clearer hierarchy — from category navigation to technical details, product codes and visual presentation.
A central part of the work was the creation of custom 3D product models and visuals. Instead of relying on heterogeneous photographic material, each product was recreated and rendered in 3D to achieve a controlled, coherent and professional image system. This made it possible to standardize proportions, lighting, perspective and visual quality across different product families, giving the catalogue a more consistent identity.
In 2023 I designed the first version of the new catalogue, building the editorial structure and visual system around the newly created 3D assets. In 2026, the catalogue was revised and updated, refining the layout and expanding the system while maintaining visual continuity across the product range.
The result is a catalogue where graphic design and 3D visualization work together: a clearer editorial tool, a more solid product presentation and a visual language aligned with the expectations of a professional beauty market.
Client
Sotherm
Services
Restyling Catalogue & 3D Product Design
Type
Digital & Print purpose
Year
2026
Info
I’m an experienced multidisciplinary designer dedicated to creating impactful brand identities, immersive digital experiences, and thoughtful creative strategies.
Work
Paolo Moretti
Graphic Designer
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