Where material becomes space.
Exhibition Stand Design
Material, geometry and space in balance.
Listone Giant is an Italian company specialising in large-format wood flooring, combining selected materials, quality craftsmanship and a distinctive visual identity.
For Domotex Hannover 2016, I designed a 60 sqm exhibition stand dedicated to the Giant collection, during an edition that also marked the company’s 70th anniversary.
From spatial design to 3D modelling and rendering, the concept is built around clean geometries, large surfaces and controlled lighting, with wood as the central element of the environment.
A clean, architectural space designed to highlight the product, the brand identity and its long-standing heritage.
Client
Listone Giant
Services
Exhibition Design
Graphic Design
3D Modelling & Rendering
Technical Design
Event
Domotex Hannover
Year
2016
Same identity, new scale.
For BAU Munich 2017, the concept developed for Domotex was adapted to a more compact exhibition space while preserving its architectural language and visual identity.
Volumes, display areas and circulation were reworked to make the most of the available footprint, maintaining openness, visibility and a strong focus on the product. The large inclined element, illuminated surfaces and wood displays became part of a coherent and recognisable system, designed to adapt naturally to different exhibition environments.
Info
I’m an experienced multidisciplinary designer dedicated to creating impactful brand identities, immersive digital experiences, and thoughtful creative strategies.
Work
Paolo Moretti
Graphic Designer
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VAT Number / P.IVA: 03287520542